Four aspects of personal communication

Thirukkural 93

In this Kural, Saint Thiruvalluvar explains four important aspects while talking with others.


முகத்தான் அமர்ந்துஇனிது நோக்கி அகத்தானாம்
இன்சொ லினதே அறம்.


Thiruvalluvar explains four important aspects as follows:

1.  Facial expression;

2.  Looking  at the other person pleasantly with smile; 

3.  Talking  from the bottom of the heart; and

4.  Using  pleasant and good words.

If the four aspects are followed, then it is the right way of communication.

In the modern day corporate managements and communication, we find only 'synthetic' smile and false communication. That is why, many of the marketing communicators do not command credibility from their customers.  Customers look at their words with suspicion, however they are genuine. .  What Thiruvallur insists is the natural way of communication from the bottom of the heart.  

Natural communication will bring more credibility among the stakeholders, than artificial or synthetic communication.